Branding is not just about getting a random name and logo on your product, packaging and business cards. It is much more than that. It is about connecting with people, in a way that they instantly relate the name and its logo with your products, services, and your signature style that can be expected from no one else.
Brand marketing helps people develop an opinion and judge about you through your brand’s name, logo, content and design. It makes people trust and buy the brand, thus leads to conversion. Brand marketing requires lots of marketing efforts which enable your brand to stand out among your competitors.